Characteristics of the I Behavioral Style, or Yellows, in the DISC Model

Behavioral model I

Behavior refers to the set of observable actions and reactions of an individual in different situations and conditions. Understanding people’s behavioral types helps us manage our interactions with others and fulfill our expectations in relationships. In the previous note, we explained the D behavioral type, including its strengths and weaknesses. In this note, we intend to examine one of the four behavioral types. Compare what you read here and in the upcoming notes with your own behavior or that of those around you, so you can better understand yourself and others.

In this issue, we take a closer look at the Yellow behavioral type, or I, which stands for "Influencer." One of the reasons for assigning colors to each behavioral type is to represent a person’s temperament using color and the concept that the color evokes in the human mind. When you think of the color yellow and its connection to a person’s temperament, what comes to your mind?

The Yellow or I behavioral type describes individuals who seek to influence others and like to create enthusiasm and interest in people. The I type is extroverted—they talk more and listen less. Their extroversion focuses on sociability, pleasing others, feelings, and excitement. They are feeling-oriented and less result-driven. The I behavioral type is emotional, meaning Is show a lot of enthusiasm. They try to influence others with excitement, noise, and humor. They often want everyone to be happy and to receive praise and admiration. When an I type does something, they seek a good feeling. If they play, they are not aiming to win or compete; for them, playing means "having a good time and enjoying" rather than achieving a result. On a trip, they enjoy the journey more than the destination.

The I type feels stronger than their environment, which makes them prone to false confidence. Their confidence manifests in proudly displaying even what they lack. Because of their weakness in taking action combined with their desire for success, Is often develop false confidence by relying on their limited assets without having power or specialized skills. Is actively communicate with others and avoid confrontation. They are people-oriented and extroverted. They are straightforward and interact with an open guard, meaning they quickly agree with you to win your favor. They perform good deeds loudly to receive praise and admiration from others.

Yellows or Is are defined by these words: influence, attention-seeking, persuasive, inspiring, quick-tempered, warm and friendly, and eager to be seen. Their symbols are fun, enjoyment, and partying. Their main characteristic is inspiration. They work so they can have a good time. They worry about missing out on fun or not having it at all. They can easily stop work to enjoy themselves and seize any short opportunity for fun and humor. Because of this nature, they are usually weak in following through with tasks.

Behavioral model I

Each behavioral type has different strengths and weaknesses. Let’s take a look at the strengths of the I type. Yellows have very friendly, warm, and sincere behavior and connect with others instinctively. They are lively, charming, influential, and warm-hearted. They have few enemies because they please everyone and know how to attract others. They are humorous, great at enlivening gatherings, compassionate, and good-natured. They also have big hearts and are humanitarian. Yellows are neither spiteful nor confrontational. In their minds, they say: "Everyone should like me. Why wouldn’t they? I am incredibly charming! How could anyone not like me?!" They are generous, kind, benevolent, and trustworthy. They have endless energy and prefer busy environments over quiet spaces.

Among the weaknesses of the I type or Yellows is that they often seek popularity more than results. They want to keep everyone happy, even if it harms organizational goals. They do not pay attention to details and only listen when they feel comfortable. Their greatest fear is rejection. If they do not receive attention in a group or someone else attracts more attention than them, they feel sad. To gain attention, they use various tools such as humor, helping others, wearing distinctive clothes, heavy makeup, using special greetings, or particular catchphrases.

If someone does not satisfy their need to be seen, they do not listen to them at all. They become impatient and irritable. To communicate well with them, start the conversation by complimenting them a little. If you find yourself constantly talking, you are most likely a Yellow.

When a Yellow speaks on the phone, they talk emotionally and informally, with warmth. They try to address you by your first name even if you haven’t known each other long. They tell stories and anecdotes and easily express their opinions and feelings. They are very flexible with their time for you.

Their voice tone fluctuates greatly between deep and high pitches. They exaggerate their vocal expressions, so it feels like you are talking to a TV presenter. They have a strong voice and usually speak loudly. They often speak quickly because they see many people waiting for their influence. While driving, they like to show off and often drive in the passing lane.

When talking with Yellows, discuss opinions and ideas. Ask about their feelings on various topics. Pay attention to their ideas. Try to maintain ongoing communication and let them feel connected with you.

The I behavioral type tends toward excessive fun and aimlessness. Yellows should know that enjoying life is their right but also need to consider foresight and discipline. They easily gain satisfaction from posting on Instagram or social media. Just knowing others see them is enough. The number of followers and likes is very important to them. They are not shy at all and will share their life story on the first meeting.

I hope this brief text has helped you become more familiar with this behavioral pattern.