The book "Creative Thinking"

The book "Creative Thinking"

Creativity today forms an integral and vital part of the success of any business and is recognized as a key factor in the progress and development of organizations. In today’s competitive world, the ability to generate new and unique ideas not only helps businesses distinguish themselves from their competitors but also creates added value for customers and society. Creativity achieves its desired outcome when paired with innovation; in other words, creative ideas must be transformed into actionable solutions that lead to improvements in products, services, and processes.

In this book, we explore various methods and techniques that help us nurture our creativity and bring it to the stage of innovation. The book provides readers with the necessary tools to effectively harness their creativity and take steps toward success.

One of the authors of this book is Dr. Hamed Jannati, who, with his experience and knowledge in management and creativity, helps you gain a better understanding of innovation concepts and strategies. Dr. Jannati, by providing practical and real-life examples, accompanies you on your journey of personal and professional growth, demonstrating how you can use creativity as a valuable resource in your business.